Using Attributes in Messages

If you are not familiar with the concept of attributes, read more or consider the video-based OD Academy lessons. To sign up, email

Attributes can be used in any message to customize the content. For example, the user's name can be added in the welcome message to personalize the experience.


Attributes are added to messages using curly braces {}.and Inside the curly braces we first add the context name (very often and by default the context is "user"), next we add a period (.) and then the attribute name. For example, the attribute first_name stored in the user context looks like this:


If the value of first_name is John, the message will display as "Hello John and welcome back to Prime Brands."

Note - If the attribute has no value or does not exist in the context given, the attribute reference is removed from the final message.

Message editor

To access the Attribute Management feature within the message editor for a given scenario:

  • Go to your workspace overview (Scenarios)

  • Select the scenario you would like to update

  • Select the message section under 'Design' in the left-hand menu

  • Select the message you would like to edit

  • Click within the 'Text' block for your chosen message

  • Activate Attribute Management by inputting an opening curly brace {

For more information around using, creating and finding attributes within the message editor, follow this link to the Attribute Management documentation

Attribute Filters

It may be necessary to filter or modify the value of an attribute before it is used in a message. To help with this, OpenDialog provides a number of built-in filters to use when referencing attributes in the message editor.

Filters are applied to attributes using a pipe (|) and they can be chained together with the result of a filter being passed through the next. For instance:

{ user.age | number_to_words | uppercase_first }

The above takes the value of the age attribute in the user context, converts the number to words and adds an uppercase the first letter. If age was 30, the value placed in the message would be 'Thirty'.

Available Filters

String filters

  • uppercase - uppercases all letters in the string

  • uppercase_words - uppercases the first letter of each word in the string

  • uppercase_first - uppercases only the first letter in the string

  • lowercase - lowercases the entire string

Number Filters

  • number_to_words - turns a number into its word. eg 1 => 'one'

  • ordinal - returns the ordinal of the number. eg 1 => 1st

  • ordinal_words - returns the ordinal spelled out. eg 1 => 'first'

Collection Filters

  • count - returns the number of items in a collection type attribute

For video lessons and hands-on practice with these concepts, consider signing up for the OpenDialog Academy lessons by emailing

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